Tuesday, May 24, 2011

"Why are Manhole Covers Round?" - WDYWFT?

Answer that question and you're on your way to winning a $50 Visa gift card, or a couple of other cool prizes courtesy of WhatDoYouWantFromThem.com. @WDYWFT is a website and social network for people who work in virtually any form of management. In contrast to sites like LinkedIn and Xing that focus soley on networking and recruiting, WDYWFT strives to provide information, guidance, mentoring and career growth strategies for managers at all levels - and it does that all, for free. The question, "What do you want from them?" comes from something that was told to Anna Smith, the site's founder, in relation to addressing people she worked with. That way one is always looking at how to resolve issues as opposed to putting people in an uncomfortable position. A very good management lesson indeed. One so good that it inspired Anna to inspire other managers, and become a mentor herself. Check out WDYWFT's website and Management Contest - and be sure to join the group. It's a working management forum that could use your knowledge, and perhaps, impart some.

I met Anna over a year ago when I was living in Munich - but met might be a stretch in that Anna and I have never personally met - rather, she had found my website, The Wild Wild East Dailies, courtesy of a friend in Germany who had come across our podcast and knew Anna would love the music on WWED Radio. So Anna contacted me in Germany from the US to see if she could feature our music on her site, and a friendship was born. I said, "Yes", of course. Anyone who likes the music I like is a friend of mine. The other interesting parallel here is that Anna is originally from Germany and I from the US - but we had changed places. Funny that way. Unfortunately, the WWED podcast went the way of Napster in that what I was broadcasting was applying a more than liberal shellac to the concept of 'fair use' and the copyright gods shut down my podcast provider. Too bad. But Anna and WDYWFT continue to survive and thrive and I'm more than happy to lend a hand if I can. Now, can you tell us for real, why manhole covers are round? Most creative answer wins!


D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.

Sunday, May 22, 2011

'Soul Dust: The Magic of Consciousness' by Nicholas Humphrey - a Revelation or Just an Academic Suspension of Disbeliefs?

Had I been educated as a theoretical psychologist instead of a writer, graphic designer and advertising guy, I might have come to have used the word 'consciousness' to describe the end result of what I have designated as A Suspension of Disbeliefs, the title of this blog. No matter. In any case it turns out that my thesis, that we all create realities that are essentially states of suspended disbelief by our choices of religion, political persuasion, career, country, love, belief or not in the magic bullet theory, or choice of architecture' is paralleled by Nicholas Humphrey, emeritus professor of psychology at the London School of Finance, in his new book, 'Soul Dust: The Magic of Consciousness'. Combining theories in neuroscience and evolutionary psychology, he argues,"consciousness, is nothing less than a magical-mystery show that we stage for ourselves inside our own heads - this self-made show lights up the world for us, making us feel special and transcendent - or by my description, consciousness is just the result of our own little suspensions of disbeliefs.

In the New York Times, Alison Gopnik, illuminates Humphrey when he says, “The bottom line about how consciousness changes the human outlook — as deep an existential truth as anyone could ask for — is this: We do not want to be zombies,” he writes. We like ‘being present,’ we like having it ‘be like something to be me.' " Humphrey ingeniously works out the many consequences of this apparently simple fact. He points out, for example, that we humans will work as hard to get a newer or more vivid or more intense experience as we will to get a meal or a mate. Almost as soon as we could use tools to make hearths and spears, we also used them to construct consciousness-­expanding art installations in painted caves like Altamira. But this grand desire to be fascinated with life and continued learning and creation also comes along with a very human fear of death, not because it means the end of our body but because it means the end of our consciousness — "better to be a spirit in heaven than a zombie on earth." So essentially, consciousness is a show we stage for ourselves - a show that keeps us alive and potentially happy.

The origin of the modern concept of consciousness is often attributed to John Locke's Essay Concerning Human Understanding, published in 1690. Locke explicitly defined consciousness as “the perception of what passes in a man’s own mind". The earliest English language uses of "conscious" and "consciousness" date back, to the 1500s. The English word "conscious" originally derived from the Latin conscius (con- "together" + scire "to know"), but the Latin word did not have the same meaning as our word — it meant knowing with, or having joint or common knowledge with another - not the same as Locke's more singular explanation of knowing oneself. But where Humphrey's theory seems to break with ideas of the past that consciousness was simply a passive state of being and being aware of being, is that he surmises that we actively choose to write whatever drama it is that we ascribe to the concept of being. And we like being us!

Of course, to have a conscience, to have consciousness of ones own mind and to be physically conscious are all different in relation to the science from which they are derived - Conscience as a philosophical concept (right & wrong), consciousness in a psychological sense (self awareness) and conscious in a medical/neurobiological sense (brain functioning). Many philosophers have argued that consciousness is a unitary concept that is understood intuitively by the majority of people in spite of the difficulty in defining it. Others, though, have argued that the level of disagreement about the meaning of the word indicates that it is an umbrella term meaning different things to different people. And then there are the spiritual definitions of achieving consciousness - But Humphrey argues that our quest to live, love and learn is the result of a benign evolutionary illusion. Something ineffable - too extreme for words. It does feel good to be alive, and it feels especially good to be me being alive. And that in turn makes us go to great lengths to extend our lives and to fend off death. Similarly, we are most vividly conscious of the unexpected and the novel — consciousness is linked to curiosity and exploration. So, Humphrey argues, the thirst for consciousness keeps us on the move, reveling in new information even when the immediate usefulness of that information isn’t apparent. In the long run, though, pursuing new information does give us important and distinctively human evolutionary advantages. - So maintaining an active and positive suspension of disbeliefs about the world around us is a good thing. According to Nicholas Humphrey biology, psychology and neurobiology all combine to drive us to be more happy, more creative and more curious about life, because it's our life.

It's good that a theoretical psychologist of considerable world-renown and a blog writing advertising guy in Vietnam can agree on something. Of course, it will take years for many other scientists to go about proving or disproving Humphrey's hypothesis - so in the meantime, I hope A Suspension of Disbeliefs becomes a place for all of us to write the best possible script we can for ourselves - and find Humphrey's magic of consciousness in that.


D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.



Tuesday, May 17, 2011

"Wow. I am so impressed. It’s genius." - client

"Wow. I am so impressed. It’s genius. I feel like I am taking advantage of you since your writing is clearly worth more than we are paying. But you probably did that in your sleep…" - the client

Funny how things work out. I had spent the past two months trying to sell the exact same type of work to a local magazine and all I got from them was rubbish. Where that client wanted to jack around, had no business plan, no editorial plan, no marketing plan and in the end, no money - another client was receptive, had a solid plan for growth, gave me a solid brief with specific tasks spelled out and paid immediately upon receipt, the same rate incidentally as the disorganized and unfocussed client had proposed - all for a whole lot less crap. So the lesson here was a pretty old one.  As my prior boss, Ron Fisher, once said, "If you can't make the judges like your work, maybe you need to find better judges". Comments like the above are relatively rare in any business but always better received and always better as motivation all around - no matter what the rate of pay.



D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.

Sunday, May 15, 2011

The most willing suspension of disbelief in the world? Advertising

This week blogger Rob Verschuren expands on the concept of 'suspension of disbelief' in relation to brands. "If people are willing to believe that the son of God has risen from the grave, or that anyone who is not muslim is the enemy, then it's a piece of cake to have people believe that your brand is better than any other. People are willing to suspend their disbelief if your story is good enough. The impossible is perfectly acceptable even if it is improbable", he says. And that's the beauty in advertising. People know it's advertising - and if they are willing to believe that buying a pair of Nikes will make them a sports star or that drinking a particular beer will get them the girl - those are perfectly acceptable fantasies - a whole lot more acceptable than what many religions ask you to believe or what disinformation your government carefully structures in hopes that you will believe. We thank Rob for giving this blog a nod in linking the aSoD idea. Take a look at his whole post. It's in the Dutch language, but easily translated with Google Chrome installed. Rob and I share a friend in Erik Vos whom I met in Paris nearly two years ago on a wonderful afternoon in the park on a totally different suspension of disbelief.





D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.


Wednesday, May 11, 2011

ADWEEK steps up its game with Michael Wolff

And who the hell is Michael Wolff? I didn't know until I read an internet story he did for ADWEEK on Donald Trump, the brand, and I couldn't believe how good and not full of shit the writing was. So WhoTF is this Michael Wolff guy? A not so short check of his bio starts with a dad in advertising and a stretch at Vassar College before transferring to Columbia - so he learned to write along the way and had media in his blood. He's also been a two-time National Magazine award winner and written media for Vanity Fair. Oh, and a few books, the latest a biography of Rupert Murdoch with 50 hours of interviews with the scion of sleeze. So WTF is M. Wolff doing writing for a group of trade pubs? A cynic might say he's bringing up the rear but an optimist would say he's bringing up the lead. Whatever traditional media used to be, that's a far cry from buying Internet copy at pennies a word and I found Michael Wolff on the Internet. Read a little of his work. Bringing this kind of fun and insight into the trades might wake up a whole industry. Did I mention, he can write?


D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.

Monday, May 9, 2011

40 Years Ago He Would Have Shot Me: WWED I

I want to start a series of sort of greatest hits from the Wild Wild East Dailies. WWED occupied three years of my life and accumulated 500 stories at some average of three a week. WWED became the #1 English blog in Vietnam according to Technorati. Recently, a local magazine here in Saigon rejected a pitch I made to build their web presence with stories from WWED. My writing was called pretentious and flowery by the editor, and so with that intro I thought it better that I just outsell them instead of whinge. WWED grows and accumulates readers even though I don't maintain it anymore - I think there might be something about the stories told there. Today's story is called '40 Years Ago He Would Have Shot Me'. It is one of WWED's most popular. It's a story about meeting an older man selling DVDs on a bus who would have been my enemy back during the war. Take a few minutes and travel on the Saigon #4 with me and he. I found it more than worth the time and I hope you do as well. Perspective is a wonderful thing.


D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on TwitterFacebook or LinkedIn. Read my blog: The Wild Wild East Dailies.


Friday, May 6, 2011

“An eye for an eye makes the whole world blind.”: Mohandas Gandhi

Did anyone else find the display and joy of Americans in the streets over the death of Osama Bin Laden just patently morose and self serving - even crass by conservative standards? I am American and I did. I also live in Vietnam, a country where America killed nearly 1,100,00 north Vietnamese soldiers over 40 years ago during the conflict and infected another estimated 5 million today with diseases and deformities as a result of Agent Orange dispersion - the 2nd largest display of attempted chemical genocide ever in modern times. Perspective is needed here. Information is needed here. History is needed here, compassion is needed here - not gloating in place of proper grieving for our small number of lives and architecture lost. This week was a media event, a play into our willing suspension of disbelief to have a bad man die at the end of a battle. You can leave the movie now, it's over. Time for another presidential election campaign. I felt we as a country behaved deplorably in a moral capacity this week.

D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on Twitter, Facebook or LinkedIn. Read my previous blog: The Wild Wild East Dailies.